Archive Record

  • Email This Page
  • Send Feedback
Title Advertisement featuring Duncan Hines' Sponge Cake Mix.
Collection Duncan Hines Collection
Object Name Ad, Magazine
Other Number Broadside S-1547
Description Magazine advertisement featuring Duncan Hines Sunshine Sponge Cake Mix. The advertisement was featured in the March 1956 edition of Woman's Day magazine. Text at the top of the advertisement reads "Duncan Hines' Newest...and most versatile! Sunshine SPONGE Cake Mix." Beneath this heading is a color illustration of a slice of sponge cake being held up by a serving utensil. The remainder of the cake can be seen in the background.

A column on the right side of the page features illustrations of different cakes that can be made with the cake mix, along with instructions on how to make them.

Bold text across the lower middle section of the page reads "High as an angel food...with a moistness that lasts...and the mixing couldn't be easier!" Beneath this headline is a short response by Duncan Hines. The lower left corner features a portrait of Duncan Hines, while the lower right corner features a picture of the Sponge Cake Mix box.
Subjects Advertisements
Baking
Cakes
People Hines, Duncan, 1880-1959
Existence of Copies
Catalog Number 2005.43.197
Dates of Creation February / March 1956
Extent Color advertisement printed on magazine quality paper; advertisement has been removed from the magazine.
28.3 cm x 21.6
North Latitude 0
South Latitude 0
Number of Images 1